The one-minute video heralds the birth of a new era for Eminem
Eminem, en Live from Detroit: The Concert at Michigan Central (2024). / Scott Legato
Eminem is one of those artists who is able to stop the music industry with every release. This time the rapper has announced his new project through a rather bizarre video. The rapper has announced that his upcoming and highly anticipated album, ' The Death of Slim Shady (Coup de Grâce) ', will be available on July 12th.
The baby opens his eyes, which are far from the tender eyes of a newborn, as they are completely black, and he transforms into a demon, with little horns on his skull , a long tongue and pointed teeth . “Holy crap!” the doctor exclaims along with the nurses. Accompanied by screams, the trailer shows the name and release date of The Death of Slim Shady (Coup de Grâce) in colorful graffiti.
The backstory of the trailer is that it pays homage to the line “little baby devil with the forked tongue and it's stickin' out” from the LP's lead single, 'Houdini,' which was released in late May. Eminem announced the album's arrival in a fake trailer inspired by a documentary about the death of his alter ego.
Eminem is working on his own album, which is coming out this year. I actually talked to him and he said he was cool with me announcing it on this show. So he's got an album coming out, I've got songs on it and it's going to be great.” - Dr. Dre
This new release follows his album, Music to Be Murdered By , which was first released in January 2020. However, it was Dr. Dre who gave us the scoop on the arrival of this new work during his visit to Jimmy Kimmel: “Eminem is working on his own album, which will be coming out this year. I actually spoke to him and he said that he was cool with me announcing it on this show. So he’s going to put out an album, I have songs on it and it’s going to be great .”